Deck Building & Business Planning

Have you ever done a DIY project? If you’re unfamiliar with that term it stands for Do It Yourself. Recently I just completed building a deck on my house. This was a projects I always wanted to have and do myself. From the moment I purchased the house there was a smaller, less attractive deck […]

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Taking Your Social Marketing Online

If you’re new to the world of social media, you may be feeling a little overwhelmed. Don’t be intimidated by online social trends. You’ve been doing social promotion for years – it’s simply communicating with people who care about the things you do. Social media is just social marketing in an online setting. Align yourself […]

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How Your Customers Help Write Your Online Story

In our last post, we talked about the power of storytelling and the role your social media networks play in broadcasting your brand. This concept wouldn’t be complete without looking at the role your customers play in your online story. What people say about your business online becomes part of your image. While it’s crucial […]

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Building A Recognizable Brand

Consistent brand messaging will make you more recognizable across multiple platforms. Major brands succeed because they consistently meet a customer expectation. As a small business, you need to do the same. Your brand should evoke an experience, a feeling rather than a business. Once you provoke an emotional reaction in your clients, you have arrived […]

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How to Promote your Social Media at the Checkout

Those who are new to social media aren’t always sure what to do once they’ve set up their profiles. Your business may create a Facebook Page and a Twitter account, but without fans or followers, you may as well be posting into a void. So how can a small retail business, for example, build their […]

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5 Things To Do To Perk Up Your Business

1.Start a referral program. We know that based on the Pareto Principle (80-20 rule), that 80 percent of our business comes from 20% of our clients. So, what are you doing to create loyalty with that valuable and profitable group of your clients? Perhaps it is a gift certificate when they refer someone to you. […]

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